McKinney, TX– The McKinney Economic Development Corporation proudly announces Shannon Roberts as the newest addition to its Economic Development team, stepping into the role of Special Events and Marketing Coordinator. With a strong career spanning municipal, nonprofit, and corporate sectors, Roberts brings a proven track record of success in creating dynamic events and marketing campaigns that resonate with diverse audiences. 

Shannon’s career is marked by her ability to build impactful community relationships, conduct events with excellence, and implement innovative marketing strategies. Most recently, Shannon served the Town of Fairview Economic Development Corporation, where she spearheaded efforts to strengthen community partnerships, execute creative marketing initiatives, and deliver top tier event experiences.   

A graduate of Southern Methodist University, her previous roles with the cities of Allen and Mesquite have further honed her understanding of local government and her ability to design impactful programs that connect communities. Her leadership led to events celebrated as top entertainment picks by D Magazine, The Dallas Morning News, and The Fort Worth Star-Telegram. 

 Now, she looks forward to applying her expertise to further elevate McKinney’s position as a hub of innovation, economic opportunity, and cultural excellence.