Stemmed from his own frustration for lack of personalization while watching broadcasted events, Snipitz Founder and CEO, Denny Darmo says, “I was tired of being fed someone else’s narrative of how an event should be experienced. I believe in individuality of choice and perspective – all things that legacy broadcast severely lacks. It was time for content ingestion to be as unique as those who are watching it; so I put a wireframe together and started building it out.” Darmo also recognized a need within the broader industry to better understand the viewing trends of Boomers, Millennials, Gen’s Z and Alpha, and how they greatly differ from one generation to another. Beyond the fact that 91% of young adults have ditched cable, today’s viewers are accustomed to short-form videos on mobile devices and through social media. However, content owners continue to distribute linear content as they did 30 years ago, and wonder why their viewership has severely declined. Their inability to satiate the needs of “content-hopping” fans has been steadily threatening viewership and revenues over the years. As a result, content owners are actively seeking technology solutions to salvage both.
The Snipitz SMART Video Interface delivers multiple content channels from a single destination within the content owner’s sphere of monetization. The platform empowers each fan to engage with multiple content channels and experiences, interact with other viewers, and socially share video Snipz(TM). Snipitz’s fan-first approach allows for global sports and entertainment content owners to track the viewer journey and profile at an individual level, versus grouping fans together under a presumed demographic with mirrored needs and preferences, uniquely empowering them to understand their fans more deeply and personally than ever before. This process positions Snipitz to develop the most intuitive AI algorithm for their clients to increase ad revenues and improve fan retention through predictive content programming and advertising, feeding each fan their most relevant experience – even as those preferences change over time.
“Today’s media consumer is interested in a diversity of options and customization. We’ve worked to make McKinney a true home to many different companies and ecosystems, rather than a “one size fits all” community…We are thrilled that Snipitz is expanding to call McKinney home and bringing another AI platform here.” Peter Tokar III, MEDC President
Their CDI includes API’s for betting, gamification, performance AI, metaverse, social, and more, making it simple for content providers to integrate alternate platforms and technologies on a trial basis, allowing them track viewership and engagement performance across their audiences. By utilizing Snipitz as a performance ‘testing bed’, content owners are ultimately saving them time and money before on full integration commitments, while learning from their viewers interests beyond live game content, expanding their knowledge and ability to market more efficiently.
Snipitz is one of the many tech companies that have recently announced their expansion or relocation into McKinney via the Innovation Fund; other startups like StadiumDrop, CX Data Labs, Confer, and Shear Share also recently opened headquarters in the city.
