FOR IMMEDIATE RELEASE
MCKINNEY, Texas – –dot.it, founded by Elle Watts, is making its mark in McKinney with the support of the McKinney Economic Development Corporation’s (MEDC) Innovation Fund. dot.it is an AI engagement SaaS platform designed to help revenue teams work smarter by automating busy work and surfacing insights, positioning the company to accelerate growth and eliminate bottlenecks for its customers.
Designed for modern revenue teams, dot.it consolidates data from CRMs, emails, meetings, and calls into real-time, actionable insights while eliminating time-consuming manual tasks. Its AI-powered automation keeps teams on top of follow-ups, reminders and coaching opportunities so they can focus on building stronger relationships and closing deals instead of chasing processes. By streamlining busy work, dot.it gives leaders visibility, surfacing insights, and ensures every next step is clear.
“Founded in McKinney, dot.it reflects my vision to build impactful technology in communities often overlooked by the startup spotlight,” said Elle. “McKinney has given me the foundation and resources to grow, and I want to prove you can build world-class companies outside Silicon Valley.”
“Growing up on a Texas farm taught me resilience and resourcefulness — qualities that led me to found dot.it,” Elle added. “As a minority founder, I saw how teams struggled with disconnected systems and missed opportunities. My mission is to combine AI, automation, and revenue intelligence to empower teams while bringing greater visibility to underrepresented founders in tech.”
The MEDC created the Innovation Fund to attract, grow and retain companies in industries shaping the future economy. By offering targeted capital and resources, the program underscores McKinney’s role as a destination for founders and innovators.
“McKinney continues to invest in companies that bring vision, drive and innovation to our community,” said Michael Kowski, MEDC President and CEO. “Elle Watts and her team represent the entrepreneurial spirit the Innovation Fund was built to support, and we are excited to see the impact they will create here in McKinney.”
dot.it now joins a growing portfolio of forward-thinking business supported by the MEDC’s Innovation Fund, reinforcing McKinney’s position as a hub for innovation in North Texas.
About dot.it
dot.it is redefining how revenue teams work by bringing automation and intelligence to everyday engagement. The platform streamlines data from multiple sources into actionable insights, allowing teams to reduce manual processes, respond faster, and strengthen customer relationships. By focusing on efficiency and clarity, dot.it equips leaders and teams with the tools to drive growth in a competitive marketplace.
About the McKinney Economic Development Corporation Innovation Fund
The Innovation Fund is designed to attract, grow, and retain emerging companies in key industries by offering financial assistance, strategic support, and access to a vibrant network of resources. Since its launch, the program has supported high-growth businesses across technology, life sciences, advanced manufacturing, and more, reinforcing McKinney’s role as a hub for innovation in North Texas.
Media Inquiries:
Luke Gajary
Marketing Manager
McKinney Economic Development Corporation
LGajary@Mckinneyedc.com
