The McKinney Economic Development Corporation (MEDC) welcomed data analyst, Holly Immler to the team as the new Director of Business Intelligence.

Growing up, Holly developed a particular fascination for city maps and graphics. As the daughter of a flight attendant she was used to being 30,000+ feet above the ground and was fascinated by the patterns and formations in cities. This interest never seemed to go away, as Holly decided to pursue a career involving geographic information science (GIS), a technological field that incorporates geographical features with tabular data to map, analyze, and assess real-world problems. Holly graduated from Baylor University in Waco, Texas with a masters in GIS.

“GIS has multiple applications,” said Holly. “It’s a critical tool for accurate decision-making not only in real estate investment, but also for business development forecast and even marketing, allowing us to analyze markets, customer trends, and patterns divided by region.”

Holly began her career working side-by-side with architects and developers in startups such as #ProTech. She has participated in award-winning social media campaigns and has gotten her work published by D CEO Magazine. As a GIS guru, it was only natural that Holly noticed the abundance of fertile land and the potential of economic growth in McKinney, Texas. She knew McKinney was unique and wanted to keep it that way while setting the foundations for a prosperous, modern, and collaborative city.

“Holly brings a much needed resource to the MEDC,” said Peter Tokar, III, president at MEDC. “Holly’s skills in data analysis, data visualization and organizational performance analysis will help the MEDC become the best version of itself that we can be while reinforcing through real data why McKinney is unique.”